The
biblical tale of Noah is so well known that audiences already have a
relationship with the story. Rather than meeting those expectations by
picturing a flood or a grand ark full of farm animals, the poster evokes a more
dreamlike, enigmatic Noah. There is a definite heroism to the image that
displays a concerned Russell Crowe looking over his shoulder at the oncoming
storm. Over his head grey clouds are rolling in, veiling the sun’s amber rays.
Wispy rain falls while birds flee behind his shoulders sensing unrest in the
atmosphere.
As with
any good film poster the title is easy to identify; a simple font presented in
bold grey lettering. Also included is the date of the cinema release, a credits
tag and a tagline: a storm is coming (all text aligns evenly in the centre of
the page). Director Darren Aronofsky, renowned for Pi, The Wrestler and Black
Swan (all of which reviewed critical and commercial acclaim), also gets a
mention. Those familiar with his work will be attracted by his name.
The
overall graphic is visceral and epic, engaging the audience’s emotions and even
possible memories of nostalgia. The original unfiltered image, a behind the scenes set photo, places a strong emphasis upon the star
quality of Russell Crowe to gain a wide audience, teenagers and adults alike. While the contrasting hues of
blue and yellow is bright and sunny, there remains an earnest and sincere
quality represented in the earthy clothes that Noah wears. A pillar of honour
and manliness, he is the balance between humanity and inhumanity. Integrity is
imbedded in the furrowed wrinkles of his face.
No comments:
Post a Comment